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IZUBA clothing is starting it's collaboration with PANAFRICA in May 2017. 

PANAFRICA was created in December 2015 by Hugues and Vulfran, two childhood friends. Hugues had been working in Africa around the Ivory Coast, Senegal and Congo - Brazzaville. 

A few months later Hugues and Vulfran launched PANAFRICA with one ambition: to make sneakers in a different way, respectful of those who produce them while remaining aware of the environmental, economic and social impact of their undertaking.



PANAFRICAs sneakers are made in Morocco, near Casablanca, in a workshop which respects the workers’ rights.

In order to support the development of the workshop and to guarantee long-term employment PANAFRICA is committed to producing one collection over six months.

PANAFRICAs workshop has been certified by an outside organisation and respects the rules of the ILO (International Labour Organisation) guaranteeing a code of social responsibility and ensuring that PANAFRICA sneakers are manufactured in compliance with workers’ rights.



  1. Training young women in Burkina Faso to weave. PANAFRICA has been in partnership with Afrika Tiss since the beginning of 2017. This association created in 2013 has developed a Centre for Textile Excellence for women in Ouagadougou. The aim of the centre is to teach women all about weaving and to ensure them financial independence. The women who have completed these courses are then directly employed by the centre on a piece work basis at a fair rate. These women also enjoy commercial and entrepreneurial training. 2nd - Kits of school stationery in and around Ifangni in Benin.
  2. PANAFRICA signed a partnership with Hope for Africa in December 2015. This association has worked to help underprivileged children in Benin since 2008. Hope for Africa provides schooling, job training and social-medical centres. Although state schools are free in Benin, some parents can’t afford school material for their children, who are hampered in their work. PANAFRICA provides a complete school kit including exercise-book, pen, pencil, eraser, pencil-sharpener, ruler, slate and chalk.
  3. Supporting education in Cameroon PANAFRICA signed a partnership with the Serge Betsen Academy in Cameroon in February 2016. The Serge Betsen Academy makes it possible for children in Cameroon to go back to school by building school centres (5 so far), paying school fees, providing quality education, teaching rugby and the values it conveys. This association is also setting up projects to improve the living conditions in the villages where the centres are to be found. PANAFRICA has contributed to equipping these centres (500 in all) in stationery, books, uniforms. This partnership enables each pupil to study in better conditions and reduces the cost for the families. 

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